This project included market research, business strategy, communications strategy, trend research and visual identity. Divided in fases started from defining the desired market and the brand's concept, it's meaning, it's associated emotions, products, services, business and communications strategies and finished with it's visual identity and brand book.
The company offers a number os products and services to weddings and other related events, it's very feminine and magic, but, at the same time, modern.
It's logo can be used either completed or separated respecting it's caracteristics.
The concept came from the whole aura of celebration.
The sequin was chosen because it's timeles, it's use is highly associated with parties and it brings an unique high feeling of feminility and happiness.
