UP needed to tell their story in a way that inspired action. United Purpose (UP) is a member owned & operated community of high caliber individuals committed to improving the world around them. The community brings together a diverse and complex group that unite around creating a life with more meaning and fulfillment. 

 

The greatest challenge they had was communicating how unique and impactful their offering is being that you kind of need to experience it to really get it. We decided it was best to let their members do the talking. We filmed over 20 testimonials for United Purpose which on top of producing this video, became a valuable process for getting to know the members even better. Capturing the impact UP has had on their lives is so important to their business since their most important metric of success is ROC (Return on Community).