V Ö G L E R + S C H U L T Z presents
THERE IS OFTEN AN INVISIBLE BOND BETWEEN THE PRODUCT AND PACKAGE ITSELF, THROUGH GENERATIONS THESE RELATIONSHIPS HAS BECOME IDENTIFIABLE AND UNFORTUNATELY HAVE FALLEN INTO PRE-DEFINED TEMPLATES OF DESIGN. THE PATTERNS HAVE BECOME OBVIOUS. IN THIS PROJECT WE EXPLORE WHAT’S BEYOND THE LIMITS OF WHAT’S CONTAINED, AS WELL AS WHAT SURROUNDS THE CONTENT. IN SOME EXAMPLES WE COULDN’T HELP BUT CRITIQUE SOME ASPECTS OF OUR EVERYDAY LIVES THROUGH THE BRANDS THAT ARE PORTRAYED. NEEDLESS TO SAY, THIS AND ANY PROJECT WE DO, ARE PURELY FOR ENTERTAINMENT PURPOSES ONLY. HAS NOTHING TO DO WITH THE BRANDS ILLUSTRATED.
