The Client
SportGallery™ is an active company in the sports trade and consists of multibrand stores throughout Greece and an e-shop presence.
The Concept
The identity was designed to make the company stand out from the competition and gives a clear and compact nature.
The motion generated by the logo in conjunction with the accompanying pattern and color palette symbolize the progress and speed, values necessary for a sports company. Starting with a clear form of design, the company’s visual communication evolves from within applications that play an important role in the shop. Windows, shopping bags, dynamic presence in print and online.
