It's a visual identity system project that I designed for a cafe in Taipei, Taiwan.

They are a Taiwanese music label called "KAO!INC". They produced lots of great qulity Taiwanese hip-hop music. In 2014, they decided to open a cafe that is combine music, cafe and space for musician or artist. It inspired us to think about the idea of naming this cafe in "BEANS & BEATS".

 

 

Ths concept of the logo came from the woodcut type. The feeling of woodcut is hard and rough, but the plasticity is great and playful. It's the atmosphere that I got from the music of KAO!INC.

These 2 patterns will be using in any printing stuffs in the future.

The inspiration of the business card is the coaster of drinks.

 

Photography by 21_oz sausage (GBM)

In Chinese standard fonts, I chose 華康儷細黑 & 華康儷中黑 because this font looks blocky and rough. It's perfect for the whole system and style.

Standard fonts (English)
In English standard fonts, I chose Times New Roman and Univers LT 45 Light. In the most part of the identity system, I use lots of Sans-Serif typeface like Univers LT 45 Light. I use it because it's the typeface that fit with the blocky, rough style of this visual system. But in the title, I like to add a little bit traditional and old feeling by using the historical serif type like Times New Roman.

Facebook profile picture & Banner.