MND : MEND MIND
A charity campaign with the goal to create more awareness and achieve more funding. The charity MND is a disease that destroys the nerves in the brain which controls movement to the rest of the body. I created the concept mend mind by inserting the letters and i and e within mnd to form a representation of what the charity in the end hopes to do, mend the mind. The concept focuses on the underground as an analogy to the human network of nerves and how one minor disruption or gap can cause havoc to the rest of the system.
Mend The Gap.
Mend The Mind.
