"Its beauty in the stuggle, happiness in the success." Life cant be no fairytell no once upon a time, but i be god damn if a nigga dont be tryin. Always gone be some clothes thats fresher than the ones you rock. But we wont ever be happy until we love OURs."
J.cole is establishing a culture through his lyrics and the DreamVille brand by inspiring others to follow thier dreams and create new things in order to change the world.
(We are the label of the connected age. The creators of stories. Keeping a pulse on our community while exploring new sounds, new visuals and new ways to authentically and genuinely connect with all people, around the world."
- Taken from DreamVille.com/About/ )