Gordon Eckler's profile

GoldieBlox / Packaging

While working with GoldieBlox I had the oppritunity to design the packaging for the Blox+Bits expansion kits. Knowing that these products are for customers who want to add more parts to thier existing GoldieBlox toys I designed the packaging centered around the estetic of the pieces themselves. I started the project by creating 40+ flat vector illustrations of the GoldieBlox parts library.
 
Product photography by Ethan Indorf / ethanindorf.com
All products available at goldieblox.com
GoldieBlox / Packaging
Published:

GoldieBlox / Packaging

Client: GoldieBlox, Oakland, CA / 2015

Published: