SemaConnect
Industry / Location
Developer and producer of EV charging stations / Bowie, MD, USA
Developer and producer of EV charging stations / Bowie, MD, USA
Scope of work
Communication strategy / Logo lifting / Visual Identity / Brand collateral design / Print management /
Web design & development / Brand consulting
Print details
Papers: Olin Regular Absolute White / Stardream Lapis Lazuli
Production method: Paper laminating / Foil stamp / Silkscreen / Offset printing
Papers: Olin Regular Absolute White / Stardream Lapis Lazuli
Production method: Paper laminating / Foil stamp / Silkscreen / Offset printing
What began in 2013 as a refreshment of visual identity, developed into a thorough and responsible brand consultancy.
SemaConnect is an industry leader in building EV charging networks in the U.S. Working closely together we had the opportunity to help shape the coming of age of an innovative, flourishing market. In this spirit, in August 2014 we launched a redesigned SemaConnect website. Designed identity that followed is consistent with the mission/vision of moving the transportation industry into a cleaner, greener future SemaConnect stands for.
Logo lifting
The previous SemaConnect logo has been in wide use on charging stations across The United States. Considering both potential rebranding costs and the fact that the existing identity started gaining attention,
a complete overhaul was out of the question. Despite the limitation, both icon and typography have been reconstructed from scratch while remaining close to the original form.
