ROLES
ART DIRECTION : DESIGN : CLIENT FACING
ART DIRECTION : DESIGN : CLIENT FACING
PP is an intriguing microcosm of luxury living. A self contained spot on the outskirts of the hustle and bustle of Hong Kong's business capital. It has one of the largest luxury shopping malls, three of HK's most luxurious hotels (with a 4th one coming that I'm working on at the moment), very highbrow range of apartments and some office towers to boot.
At present the outside spaces and mall are being redesigned by the remarkable talents of Thomas Heatherwick. With this facelift in motion and new branding on its way; a new website was in order.
Due to a large two year transformation project taking place in and around the mall (designed by Thomas Heatherwick), I drew my focus towards creating a luxurious mood with abstract imagery that hinted at the atmosphere around Pacific Place.
Check the site out here.
