CHEDRAUI SELECT is a supermarket brand in Mexico. Is the direct competence of Walmart Supermarket and what they wanted to do was to show in their supermarkets, a campaign saying why drinking beer is healthy, improving beer cosume and sales. They made this in team with mexican company "Cerveceros de México".
Floor graphics explainig some benefits
Hangers for beers in products.
Basic vinyl example in mini fridges
THANKS FOR WATCHING!! :)
