Annual report for PSA (Port of Singapore Authority) - pitched concept
Coral reefs are colourful and beautiful underwater structures, and are integral to sustaining a bulk of earth’s marine life. Regarded as an ecosystem by itself, it provides shelter and food to many underwater organisms. The Great Barrier Reef by itself is one of the seven natural wonders of the world.
Coral reefs are located in various parts of the world, and wherever they exist, shoreline communities reap many benefits. Not only are they a source of food, medicine and other valuable commodities to millions of people, their strong and stable foundation serve as barriers to natural disasters like tsunamis and hurricanes.
PSA International (PSA) is a mirror-reflection of coral reefs’ important contribution to both life underwater and on land. With 27 strategically-located ports, PSA is vital to many economies and serves as the primary gateway to worldwide connectivity, all while ensuring the world of logistics. Just like coral reefs are considered highly-productive ecosystems with its flourishing marine life, PSA and its employees work diligently and efficiently, against all natural and economic elements, to grow its ports into thriving and bustling sea hubs.
Coral reefs are colourful and beautiful underwater structures, and are integral to sustaining a bulk of earth’s marine life. Regarded as an ecosystem by itself, it provides shelter and food to many underwater organisms. The Great Barrier Reef by itself is one of the seven natural wonders of the world.
Coral reefs are located in various parts of the world, and wherever they exist, shoreline communities reap many benefits. Not only are they a source of food, medicine and other valuable commodities to millions of people, their strong and stable foundation serve as barriers to natural disasters like tsunamis and hurricanes.
PSA International (PSA) is a mirror-reflection of coral reefs’ important contribution to both life underwater and on land. With 27 strategically-located ports, PSA is vital to many economies and serves as the primary gateway to worldwide connectivity, all while ensuring the world of logistics. Just like coral reefs are considered highly-productive ecosystems with its flourishing marine life, PSA and its employees work diligently and efficiently, against all natural and economic elements, to grow its ports into thriving and bustling sea hubs.
Design & illustration: Noveri Mandey, Thihan Kyaw, Suimin Koh, Kristine Li
Art direction: Noveri Mandey
Copywriting: Michelle Tan
Client: PSA
Agency: Ape Works Pte Ltd
Art direction: Noveri Mandey
Copywriting: Michelle Tan
Client: PSA
Agency: Ape Works Pte Ltd
