Brief
Create a new visual language for film advertising. One that relies on and relishes words, instead of falling back on the usual photographic imagery. Take a director of your choice and use the power of type to promote a retrospective screening of their films.
Submitted for the Monotype brief of the D&AD 2015 New Blood competition.
Concept
Anderson's films are mostly recognized by his art direction: symmetric shots and a high detailed film craft. In the other hand his characters lack of this super organized attributes.
Broken Symmetry is the retrospective screening where the audience see beyond the visual style and realize how his messed up characters break into that symmetry creating an engaging story.