Neek Patel's profile

Micromax Brand Identity Design

Micromax mobile
    " nothing like anything "
My task was to create an identity design for the Micromax logo. I want to make an iconic entity "M" that represent slogan "nothing like anything".

Red circle represent innovation and target audience. Iconic M made with energy shape and to much force show in graphic mark that attract young generation.

Looks are important, but the strategic design mechanics are more so.

The final result is an identity system rather than a word or graphic mark. It has great potential and possibilities in itself which can hopefully extended in the near future.

Some of the above image used to understand concept of the logo. The original image copyright is not with us.I give credit to micromax company.

This logo is made for micromax logo competition.


ABOUT MICROMAX

Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design. We are present across 14 locations including Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.


Thanks for appreciation


 


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Micromax Brand Identity Design
Published:

Micromax Brand Identity Design

Branding for micromax logo for competition

Published: