VECTORWORKS DESIGN SCHOLARSHIP MICROSITE
// WEB
Since this was an international competition, it was imperative that the visuals appealed to students all over the world, and for the copy to be easily translated while maintaining the original design aesthetic. The concept for the site was created so students would feel almost like someone was there walking them through the process from beginning to end, providing them with only the necessary bits of information in an easily digestible way, no matter the device.
Above: original design proposed
Complementary posters and postcards were created and can be found in my portfolio here. Additional marketing materials (not pictured) were created including pop-up banners, emails, and advertisements using the design. The company received positive feedback regarding the improvements made to the design and functionality of the site, which was also reflected in a 46% increase in online submissions for 2015.
