The Fashion Label NOETIA Berlin asked us to create the set designs for their new collection SYNESTHESIA.
This collection is based on the same named neurological phenomenon, synesthesia, in which the stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
We combined the theoretical scientific input with the inspirations of the Synesthesia collection and designed 4 different worlds.
ALPHABET VOLUME represents one of the most common forms of synesthesia - Grapheme-color synesthesia, in which individual letters of the alphabet and numbers are tinged with a color. Combined with the effect of Chromesthesia in which everyday sounds can trigger seeing colors, a playful world within dimensions and colors was created.
This collection is based on the same named neurological phenomenon, synesthesia, in which the stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
We combined the theoretical scientific input with the inspirations of the Synesthesia collection and designed 4 different worlds.
ALPHABET VOLUME represents one of the most common forms of synesthesia - Grapheme-color synesthesia, in which individual letters of the alphabet and numbers are tinged with a color. Combined with the effect of Chromesthesia in which everyday sounds can trigger seeing colors, a playful world within dimensions and colors was created.
MAKING OF
CLIENT / NOETIA Berlin
CREDITS
Creative Direction, Art Direction: KEEN ON MARS
Set Design: KEEN ON MARS
Fashion: NOETIA BERLIN
Photo: PAUL AIDAN PERRY
Video: JACQUES-ANDRÉ DUPONT
Set Assistant: MARCO DÖSCHER, FABIAN WOLFROM
Make Up: SABRINA HÖHNE
Models: MARCO DÖSCHER, ANNA BOETTKE
Shooting Location: THE WYE, BERLIN
Set Design: KEEN ON MARS
Fashion: NOETIA BERLIN
Photo: PAUL AIDAN PERRY
Video: JACQUES-ANDRÉ DUPONT
Set Assistant: MARCO DÖSCHER, FABIAN WOLFROM
Make Up: SABRINA HÖHNE
Models: MARCO DÖSCHER, ANNA BOETTKE
Shooting Location: THE WYE, BERLIN
