The Fashion Label NOETIA Berlin asked us to create the set designs for their new collection SYNESTHESIA.
This collection is based on the same named neurological phenomenon, synesthesia, in which the stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway.
We combined the theoretical scientific input with the inspirations of the Synesthesia collection and designed 4 different worlds.
TASTE OF STRUCTURE is a futuristic world, a nobel world that exists in the imaginary perception of Noetia and Aiteon. A structured world that tastes like Blue. A fragile but strong twisted paper installation, communicates their infinitive mental connection in a strange synesthetic reality.
MAKING OF
CLIENT / NOETIA Berlin
CREDITS
CREDITS
Creative Direction, Art Direction: KEEN ON MARS
Set Design: KEEN ON MARS
Fashion: NOETIA BERLIN
Photo: PAUL AIDAN PERRY
Video: FABIAN WOLFROM
Set Assistant: MARCO DÖSCHER, FABIAN WOLFROM
Make Up: ENNIE HAIR & MAKE-UP ARTIST
Models: MARCO DÖSCHER, ZARA PERSEPHONE
Shooting Location: HTW BERLIN
Set Design: KEEN ON MARS
Fashion: NOETIA BERLIN
Photo: PAUL AIDAN PERRY
Video: FABIAN WOLFROM
Set Assistant: MARCO DÖSCHER, FABIAN WOLFROM
Make Up: ENNIE HAIR & MAKE-UP ARTIST
Models: MARCO DÖSCHER, ZARA PERSEPHONE
Shooting Location: HTW BERLIN
