To promote cycling among Moscow citizens, we develop visual identity, promo site and mobile application.

 

Unlike automobilists and public transport users, cyclists are not limited by motorways or rails. From start point to end point cyclists can choose various route and have different experience each and every ride.

 

This idea had implementation in interactive logo: the stroke reflexing cycling route changes according to circumstance of usage.

Parking for bicycles.

Interactive Video Site promote the benefits of cycling. User chooses one of five routes to experience a digital cycling adventure. 

According to chosen route user experiences one of five scenarios. Each scenario brings adventures and infromation on cycling benifits.

Mobile application  renders cycling route according to user's interests. 

User registers starting point and point of destination, chooses a type of  ride and gets a map with specified route.