This is an ad campaign promoting a new running shoe and adidas' involvement in some of the world's most popular marathons. The aim of it was to take a personal look at what drives people to accomplish such a feat of endurance. We interviewed runners of all ages, shapes and backrounds to find out what keeps them going. We found that everyone has a different "reason to run". The campaign takes a reportage look at everyday people as they cross the finish line. These are not professional athletes, there is no make up and no posing for the camera-this is real life.