Activation campaign for Gold Fever series on Discovery Channel. The audience was able to win a gold nugget worth 1,000 euros. To be eligible for this award the audience had to spot the coordinates (of the hiding place of the gold nugget) that we wereshowed during the linear program through IPM's (In Program Messages). The coordinates responded with the name of a mine which they had to submit via the (mobile) website.

 

Resonpsible for: Concept and Creative Direction

Launched and developed in 2014