The Athlete's Foot is a sneaker store with 51 stores based in the Netherlands since april 2015. This sneaker store has grown from the previous store, COACH. Our task was to create a film teaser which will be used during the opening of the 51 shops. The teaser will also be used for online use.
First we created a script in co-operation with The Athlete's Foot which we used for making a storyboard. The general idea was to create a countdown to announce the opening of the stores. The countdown will be alternate with the old logo and a still with text; Psst.. a new sneakerstore is coming soon! When de countdown reaches 1 the music should make a drop whereupon a crowd in front of the store will release the new logo. During this 10 seconds the crowd will be jumping and celebrating the opening with confetti cannons and champagne. Every store in the Netherlands will be openend at the same time and in the same way.
The shot above shows the countdown which we be shaking more and more as it reaches the last second. The countdown switches with the old logo and associated text. After this shot the music will make a drop and the video will turn black.
After the drop the crowd will be celebrating the opening of the shops in the Netherlands. Then the video shows the link to their new website. Below is the teaser for the opening of The Athlete's Foot stores.
