For my D&AD TOMS brief I created an story board video that will raise awareness of purchasing with purpose for the target audience of 16 - 25 year olds. Social media is used in day to day life among the young, this is why I will use social media as a platform to promote my video.

 

I wanted to humanise what TOMS do, giving users the chance to choose where they send their sister pair of shoes when purchasing TOMS online from a third party store as well as the TOMS website. As an add on to this there is a small animation to make the sending of the sister pair more real.

 

I also wanted to give the same opportunity to customers that purchase TOMS in store, the packaging will have the relevant information to lead the user to scan their barcode on the TOMS app. This will allow them to pick where to send their sister pair, and the chance to win a travel scholarship with TOMS. The travel scholarship is added on to entice the target audience to purchase TOMS as it is in high demand

 

Below is my book with research for RSA and D&AD