Creating bottle and package design of Found was a process that took over 18 months.  

The conical design of the bottle was an engineering challenge as the unique bottle only has a single contact point on the production line. The weight of the bottle is 210 grams making it one of the lightest glass bottles in the market place.  Less glass also mean less emissions, so it was a key factor as Found is a carbon neutral company.

On the base of the bottle the companies logo is reverse embossed, so when consumer looks through the bottle they can see the logo on the base.

The graphics are silk screened onto the bottle, which again eliminates the use of extra labelling such as plastic or paper.  

If Found had used a paper label - every 40,000 bottles created, would require a paper tree to be cut down.