SEARS.COM
A look at the massive content design and interface cleanup from a determined effort to simplify all our key touchpoints, taxonomy and promotional directives from 2013 to the present. All of this as we migrated off of the WCS platform onto a custom HTML 5 stack. The new design system out performs the old by as significant margin and is reflected in our Baymard Rank of #3 mobile site designs as well.
A look at the massive content design and interface cleanup from a determined effort to simplify all our key touchpoints, taxonomy and promotional directives from 2013 to the present. All of this as we migrated off of the WCS platform onto a custom HTML 5 stack. The new design system out performs the old by as significant margin and is reflected in our Baymard Rank of #3 mobile site designs as well.
Universal cart and profile across all channels and rewards programs as well. See the site live experiences at www.sears.com and m.sears.com or download the app of your choice.
