NEMETSCHEK GROUP
// BRANDING
The Nemetschek Group, located in Munich, Germany, is the parent company of 14 AEC and media corporations, which include Vectorworks, Inc. (USA), Maxon (Germany), and Graphisoft (Hungary), to name a few. Each of the 14 companies adopted a modifier to be added to their logos in order to reinforce their "family" tie to the Nemetschek Group; because of this, it was important that the parent logo be timeless and simple, yet strong and the modifier be flexible, clear, & unobtrusive.
The three logos presented to the board as well as a before and after of the chosen mark.
A subtle pattern using the original brandmark was used on the back of the envelope flap (above) as well as the letterhead (below) to honor the company's history and growth.
Corporate identity system developed for the rebrand.
Implementation example only. Credit: Nemetschek Group
Street-entrance sign application of the new logo.
SUBRANDS
MODIFIER INCORPORATION
Several of the subrands had Nemetschek in their company’s name (i.e. Nemetschek Vectorworks) and a similar design to the parent company logo; however, with the rebrand, each one had the parent company’s authorization to alter their name and logo as long as they incorporated the modifier, A Nemetschek Company, under specific guidelines. Doing this allowed the brands to showcase their individual strengths while remaining recognizable as part of a large, international group. Below are four subrand examples of how the modifier was applied using the guidelines provided.
Implementation example only. Credit: Graphisoft
Implementation example only. Credit: Nevaris
Implementation example only. Credit: Maxon
Implementation example only. Credit: Vectorworks, Inc.
LOGO CREATION PROCESS
I started this project by researching the company and its subrands, followed by mind mapping, sketching concepts, and drafting up ideas to present. Once a direction is decided upon, mark refinement is done before the final presentation. Below are some visuals to show a little of the creation process.
Mind-mapping process before sketching logos.
Some of the initial sketches I did based on my mind-mapping experience as well as playing with letterforms.
Adjustments were made to the original typeface for more balance and better alignment as a wordmark.
