The identity of Amass & G is presented as an institutional composition, integrating brand name and 2 crossed keys, with a classic and elegant typography, connected with the style of an ancient illustration technique used for the design of the keys, which enclose in the inside of their heads a monogram; the initials of Mariana Valero, the founder. Thus providing contrast and a sense of affinity that every brand should have to position organically.

The keys represent the opening of new horizons, new paths to trace and a powerful tool.

They communicate a company with experience in furnishing consulting and world-class exclusive furniture commercialization. The keys also symbolize the power to "open" and “close", to keep locked and release, ushering in a new phase of life. 

Current manufacturers of keys and locks often refer to the work done by artisans in the Middle ages as the “most beautiful” ever made; locks and keys were decorated with beautiful moldings and engravings, and mechansim accuracy close to perfection.