Installation mock-ups designed to communicate the 100% factor of Del Monte Tipco juices.
This work was produced during the Young Owls Program of J. Walter Thompson Philippines 2015.
PART 1. Juice Fountain installations that dispense the real 100% Tipco Juice.
copy reads: "Taste a new kinds of freshness with Tipco's 100% Broccoli Juice."
copy reads: "Taste a new kind of freshness with Tipco's 100% Carrot Juice"
Part 2. Stickers on stairs and elevators that resemble a Tipco Juice box. In another angle, the person should be able to see the real ingredient that is used to make the certain kind of juice–all fruit/vegetable, no less.
