Desiree T.'s profile

Canva Culture Philosophies Poster Series

Give Away Your Lego
Canva-Fusion Manila's design team worked on a poster series project based on the company's core philosophies. I was tasked to illustrate the idea of “giving away your Lego.” This is actually based on an article about scaling startups, from Google designer Molly Graham, who said, “The best metaphor I have for scaling is building one of those huge, complex towers out of Legos,” she says. “At first, everyone’s excited. Scaling a team is a privilege. Being inside a company that’s a rocket ship is really cool. There are so many Legos! You could build anything. At the beginning, as you start to scale, everyone has so many Legos to choose from — they’re doing 10 jobs — and they’re all part of building something important.”
 
“If you personally want to grow as fast as your company, you have to give away your job every couple months.”
 
I literally experienced this recently while working in Canva. It's greatly overwhelming yet equally exciting to have my role as a designer change so quickly – and I find it as an incredible opportunity for me to keep growing and learning in a remarkably fast-paced design industry. The past nine months in my job has been a wild, wonderful whirlwind of events, and I'm always looking forward to what's going to happen next.
First draft. I've always wanted to learn lettering. Inspired by Jessica Hische, I experimented with ribbon lettering and came up with this.
 
 
The approved poster. It's a bit simpler, but the look is more consistent. I want to be able to improve my lettering skills even more, and I hope this is a start.
 
Canva Culture Philosophies Poster Series
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Project Made For

Canva Culture Philosophies Poster Series

A couple of posters illustrating one of Canva's philosophies as a fast-growing design company.

Published: