This was project given to us by KAEC King Abdullah Economic City, they asked us to create a brand for their upcoming souvenir shop along with it it’s souvenires, The project brief was to create a unique and an unforgettable experience to every single resident/ visitor in KAEC, Something that is Trendy, Innovative & Memorable.
Our concept was to create something for KAEC from KAEC..
Idea, Insperations & Logo...
we named the brand SEEN, which is the name of one of the Arabic alphabets...
The Reason why we called it seen, is because it’s considered as the first initial in every word related to the sea. Weather it was Arabic or English, also the letter Seen looks like the waves of the sea.
What is SEEN?
It’s a form of entertainment yet educational Activity presented by KAEC (King Abdullah Economic City)
People will be educated more about the red sea and its sea creatures, also helps raise more awareness about it’s pollution and how it effects our daily lives...
As for the entertaining part, Since KAEC is well known with its beaches, activities will be presented so that the people would interact more with SEEN such as ( Snorkeling, Scuba Diving, Exploring the red sea, create your own coral island ... etc)
Theme...
Water Color and Calligraphy
Why Water color:
Inspired from: the sea and its different levels of depths and colors
Inspired from: the sea and its different levels of depths and colors
Why Calligraphy:
Because KAEC is located in an Islamic and Arabian Country and it reminds people of using Arabic instead of Arab-easy or English which made English more effective in our Arabian culture
Logo Designed by LAMA NAGRO
There are two idea behind SEEN FROM KAEC...First is that SEEN is from KAEC, and the second is What have you seen from KAEC?...
Color & Fonts...
Social Media...
inorder for people to talk about their experience with SEEN
Enviromental Design...
Main souvenirs...
Along with the regular souvenirs such as: mugs, t-shirts, hoodies..etc, we created a main souvenirs that shows the idea and the feel of SEEN...
Kit 1 (cleansing kit): features some materials that helps people save the sea enviroment.
Kit 2 (dicovery kit): this kit are only the adventurers, it features some materials such as, diving goggles, water proof camera and notebook to write your discoveries and adventures...
Kit 3 (memory kit): this kit is mainly for families, it has materials that helps them record and treasure moments with eachother..
The Kits has only one thing in common, each kit come with a small souvenir, these souvenirs comes according to the kit...
Thank You!!
Click Here to Check KAEC Project Part 2
