Turn your world upside down.
Potion premium absinthe is distilled from the finest of ingredients to help you forget the world your in, and change your perception of everything. Whether a sip from the glass or a bottle straight, potion helps to see the world through a new set of eyes. 

The design of the bottle was meant to communicate to the consumer a feeling of changing perceptions. The label as well as the logo is meant to be read either right side up or upside down. Absinthe has historically been a drink which alters the perception of it's consumers. Packaging and branding of Potion continues the tradition with a modern twist.