Concept iPad Application
Prior to the launch (and even knowing the name) of the iPad we set to work to create a pitch document for winning the Ikea iPad application. At this point there was speculation as to whether or not the iPad would have a camera, which for the first design; it didn't. Without having this information we went about producing preliminary designs and a mock up of how an augmented reality app on the iPad could aid the user in their retail experience.
I was only involved in the early stages of scoping and design for this project. My designs can be seen in the three screens below, the film-based augmented reality mock-up were created by www.david-bird.com. My part in the creation of this mock-up was as creative support during filming and early design.
Creative Direction: Dean Johnson
Design & Motion: David Bird
Design: Rebecca Cornwall
Design & Motion: David Bird
Design: Rebecca Cornwall
