Football’s a passion, uniting people the world over. Unfortunately some are just too far away to show that love. We used interactive technology to break down the distance barrier. #FansDoWonders connected fans to the Paris Saint Germain team, by enabling them to tweet messages. Combined with real-time video playback, the mobile-friendly microsite generated interactive videos, so fans can watch their messages being read
by PSG players.
Messages were then displayed in the stadium during matches – interacting with the players and fans - bringing everyone’s love to the Parc des Princes, showing that the power of data can bridge distances.
