2014
Seidensticker is a Bielefeld based shirt company with the highest name recognition in Germany.
Aim of that project was the repositioning and development of a new corporate design idea.
For a company with a great tradition as a family business the strategy has to be: being "true",
being "stylish", being "visionary" – summarized: a quality label with tradition.
The basic elements of the new appearance consist of seam and label because genuine quality
is always distinguished by a seal of quality. That quality label is firmly sewn into the fabric
of every single shirt. Only this label turns a shirt into a real Seidensticker!
The work was carried out in the context of a seminar at FH Bielefeld.
