An online social platform focusing on making it easier to meet each other and learn from each other across different cultures through common interests.
Involving newcomer refugees in Danish society provides better understanding of one another and creates good integration.
Logo
Campaign
With the payoff "vi er ikke så forskellige", in English "we are not so different",
I wish to change the mindset throughout the multicultural population of Denmark
and show by using light and encouraging iconography just how easy it can be
to establish a connection through a common interest.
Campaign — Outdoor
The campaign will take place throughout the Danish country and each poster is translated to different
languages, so that it reaches as many different ethnicities as possible and for people to feel spoken to directly.
The simple look, icons and colors stay the same to maintain recognizability.
Website — Landingpage
At vier.dk you can create groups, set up or join events with others, who share similar interests.
The website functions as a framework for user-generated content.
Community Feed