Niche grocery store, Kosher Gourmet, specializes in kosher meats, as well as sushi and different types of soups and sauces. They wanted to create a series of unique label designs for their line of in-house sauces. To make the labels grab customer attention on the shelves, a modern, bold, sans serif typeface was selected on a black background. Images were selected that would represent the sauce that they were most commonly used for, then given a brush effect – as was the logo background.