1st moment: user sees the bull from a distance
The following project was made for an exhibition for Osborne about the brand’s history and identity at Roca Gallery Barcelona.
Osborne is originally a brand of sherry production with over 200 years in business which has become an icon for Spain as a country with the representation of the bull.
The concept was to interpretate the solera system, key in sherry production, into three moments starting from the most recent idea of Osborne - the bull, to the old origin and hidden secret - the solera. The circulation follows three attention moments for the user: 1, when the viewer sees the bull’s balls from the street - interactive and iconic; 2, when the viewer arrives to the entrance - learns about the brand and makes links between the past and the present; and 3, when the viewer sees the multiplication of structure through the mirrors and feels the atmosphere of a solera. The metalic structure is inspired by the outdoor Osborne’s campaign, from where the bull becomes the commercial symbol of Spain. In adition, the tall columns and perception of infinite corridors are thought to resemble the Sherry environment. The sherry barrels were used to display Osborne Sherry Wines and TV commercials. This project included the selection of content and graphic design of visual communication of the exhibition.
Osborne is originally a brand of sherry production with over 200 years in business which has become an icon for Spain as a country with the representation of the bull.
The concept was to interpretate the solera system, key in sherry production, into three moments starting from the most recent idea of Osborne - the bull, to the old origin and hidden secret - the solera. The circulation follows three attention moments for the user: 1, when the viewer sees the bull’s balls from the street - interactive and iconic; 2, when the viewer arrives to the entrance - learns about the brand and makes links between the past and the present; and 3, when the viewer sees the multiplication of structure through the mirrors and feels the atmosphere of a solera. The metalic structure is inspired by the outdoor Osborne’s campaign, from where the bull becomes the commercial symbol of Spain. In adition, the tall columns and perception of infinite corridors are thought to resemble the Sherry environment. The sherry barrels were used to display Osborne Sherry Wines and TV commercials. This project included the selection of content and graphic design of visual communication of the exhibition.
Screening of the movie "Jamon, Jamon", an iconic cultural reference of Osborne's brand
3rd moment: the user perceives the exhibition as an Osborne solera, characterized by infinite corridors of sherry barrels.
