Branding done for a start-up based in Bangalore which aims to become an UBER for construction equipment.  

The designed logo shows  a building crane risen to such a high altitude that the sun sets its backdrop. This is to show the initiative reaching sky high in the construction equipment industry.

Just like the word infuraa - which means infrastructure in Japanese, the font selected for the company is clean and minimalistic. 

The subtext, in a typewriter font, takes the colour of the dawning sun to match the graphic.

 This combination of fonts shows that the company brings what is old - typewriter text - construction equipment

 to what is new - minimalism, sleekness - technology to book your equipment.

Letter-head and Business Cards designed for the startup.