A buddy of mine started making handmade sketchbooks on the side. He is a firm believer of starting outside of the computer, getting your ideas on paper. Thus Brain Puke Sketchbooks! I loved the name and after seeing his doodle of a puking brain I could not resist creating an animation for his brand. I developed the character a little further. I wanted to try and make the brain cute and adorable since it would be puking out its ideas. After I had the character I created the backgrounds and started animating in the short in Flash. Here are some shots of the character development as well as the final advertisement.