Ethics and Issues
Rebranding Clothing Label Reiss
Rebranding Clothing Label Reiss
Final project from the second year of Graphic Communication BA (hons) at UCA Farnham. The brief was to investigate ethical issues that surround design and audience consumption, using them as a directing force for a strategic rebranding of clothing label Reiss.
In groups, we were given a random photograph of a potential consumer. Writing a biography for this person, we defined their ethical view points and began designing an identity, brand standards book and various instore elements that reflected them. The consumer I had to design for was an elderly gentleman, originally from the sub-asian continent. A keen gardener and cricketer, he was also myopic.
The price tags featured short narratives that explored a commitment to the ethical treatment of labour in developing countries. This was a primary concern for the consumer I had defined.
