ITSINK.COM VISUAL IDENTITY, PACKAGING DUBAI, 2016
✦ PRESENTATION UPDATED IN 2024
A vibrant logo that opens up exciting possibilities for a customizable product e-commerce in Dubai.
Itsink.com is an online shop from Dubai that sells products you can personalize. This platform lets customers imprint their own artwork or the art of others onto various items, including clothing, mugs, posters, sketchbooks, and mobile cases. The goal was to develop a visual identity that embodies the creative freedom the platform provides.
GOALS & SOLUTION
The solution we pictured was to develop a visual identity that could exceed spaces, illustrating the freedom to paint and stamp any object. The idea was to create a dynamic logo that could generate visual patterns that extend to all packaging.
Dynamic Logo: Being geometric and dynamic, the letter "K" was stylized to serve as a symbol, thus it would be ideal for generating visual patterns. Inspired by the movement of the ink roller, the design reflects creative freedom.
Geometric and Modular Designs: Expandable patterns were created from the symbol, allowing the complete stamping of the packaging and highlighting the versatility of the platform.
Vibrant Colors: Neon colors were selected to add a pop appeal to the brand. Dark purple was incorporated to ensure contrast in the brand's communications.
