Jonathan Pickford's profile

Controlling Tools ();

// A manifesto
This is the publication element of my Final Major Project from Graphic Communication BA (hons), UCA Farnham. It featured text generated by a custom tool I created as part of the project. The content is an extended version of my undergraduate thesis, which was that:
 
As users of technology, designers and other creative practitioners are too reliant on a set of ubiquitous software tools (although I feel this statement applies to all users of technology, currently). These tools arrive to us with meaning embedded in them by their authors, via default settings, creating potential for a reduced visual discourse. To counter this danger we need to gain a deeper understanding of our tools, and perhaps start making some of our own.
 
Introduction page with a photograph of the tool used to generate title text.
Information graphic displaying the default leading values for standard type sizes in Adobe design programs.
Detail of the bibliography, which used the syntax of programming languages as a method of organising content.
Controlling Tools ();
Published:

Controlling Tools ();

An editorial investigating the authorship of technology used in creative industry.

Published: