A series of Design Thinking Workshop Materials
Used for : UX Strategy Exercises, Assignments, Activities & Design Thinking skills.
Proto-Personas: Best used to quickly infuse Empathy & User understanding
Purpose / Promise : Used to understand product / client POV. Can expose insights when use along side a Proto-persona.
Problem Statement : Used to understand focus client POV. Allows the problem to be defined by clients / product owners and can expose and articulate goals, issues & KPI's
Product IS / IS NOT : Used to expose product Insights and branding POV. A creative thinking and lateral thinking exercise to help draw relationship and articulate creative direction.
What If, I like, I Wish : Used primarily during brainstorming / ideation sessions. What If, I Like, I Wish is a conversation and communication workshop exercise that forces generation of ideas and producing solutions.
Hypothesis Statement : Used to understand focus design / product teams. Used in combination with the Problem Statement.
Empathy Maps: Used to understand focus and find insights for design & product teams. Used in combination with the Proto-Persona exercise.
Insights: Used to understand focus insights for design & product teams. Used in combination with the Proto-Persona, Empathy Maps, Promise / Purpose exercises.
OAC Maps: Used to understand focus system relationships for design & product teams. Used in combination with the Proto-Persona, Empathy Maps, Promise / Purpose exercises.
AEIOU Framework: Used to understand focus system relationships for design & product teams. Used in combination with the Proto-Persona, Empathy Maps, OAC Map exercises.
Business Model Canvas: Used to understand and focus clients & teams.
POV Madlib: Used to focus clients & teams towards generating insights.
5 Why's: Used to focus design & UX teams during conversations & observations.
Value Proposition Canvas: Used to focus clients & products teams user centered outputs. Used along with Proto-Personas, Insights, Empathy Maps, etc
UX Blueprint: Used to focus clients & products teams towards UX & User Centered Design outputs. Used along with Proto-Personas, Insights, Empathy Maps, etc.
TAG Wheel: Used to focus products teams towards UX & User Centered Design during interviews & conversations with clients, stakeholders & users. Used along with Proto-Personas, Insights, Empathy Maps, etc.
UX Scenario: Used to focus products teams towards UX & User Centered Design storytelling outputs. Used along with Proto-Personas, Insights, Empathy Maps, etc.
3 Zone Customer Journey Maps: Used to focus products teams towards UX & User Centered Design storytelling outputs. Used along with Proto-Personas, Insights, Empathy Maps, UX scenarios etc. Helps in building a broader understanding of the user / product system.
SWOT Analysis: Used to focus products teams towards UX & User Centered Design innovation. Used along with Ideation outputs and focused through Proto-Personas, Insights, Empathy Maps, UX scenarios etc. Helps product teams build a broader understanding of why they are solving which problem.
RAID Analysis: Used to focus products teams towards UX & User Centered Design innovation. Used along with Ideation outputs and focused through Proto-Personas, Insights, Empathy Maps, UX scenarios etc. Helps product teams build a broader understanding of why they are solving which problem.
Design Challenge: Used to focus clients, products teams towards clarity on design problems. Helps product teams build a broader understanding of why they are solving which problem and used alongside Problem Statements, Hypothesis Statements & Insight gathering.
KANO Method: Used to focus products teams towards UX & User Centered Design innovation. Used along with Ideation outputs and focused through Proto-Personas, Insights, Empathy Maps, UX scenarios etc. Helps product teams build a broader understanding of why they are solving which problem.
Download the Design Thinking Resources from Dropbox.
