Brand identity for a trailblazing software development company
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Founded by two French freelance IT consultants, iamasoft is a software development company based in Rennes. They are in the business of providing custom software, mobile application and web development services to a diverse clientele. They support established businesses, nonprofits, government organizations and startups within different industries, such as healthcare, banking and financial services, telecommunications and retail.
I was approached by Adrien, the company's co-founder and CEO, with a task to develop a simple and uncluttered brand identity. An identity capable of highlighting the concepts of agility, flexibility and open-mindedness.
As a result of the project, I've built a clever and memorable logomark, followed by an unconventional, highly adaptable sans serif typeface. Along with a pattern, created through repetitive use of the logomark itself, they serve as the main point of distinction across a variety of brand touchpoints. A sparse, but sophisticated and reassuring color palette, emphasizes the company's desire for establishing long-lasting partnerships, while building outstanding software products.
