ABC Arbitrage

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ABC Arbitrage is an ambitious financial company based in France, with offices in Dublin and Singapour.

I rarely meet a company with such a strong and true work philosophy.

They are ambitious in the best way, their teams looks happy and motivated.

Workshops, interviews and first designs help me to conceive the new brand territory. It was not a revolution, more a fresher look on existant with deep roots in brand essence.

A color : yellow
A shape : square
A intention : be in motion, always

Immersive homepage
CEO will was to get an immersive experience while coming ABC Arbitrage corporate website.
We focused on content and shared company story and vision using animated panel.

Information hierarchy
Biggest challenge of the project was to review all information and content hierarchy to bring website user in a simpler flow.We focused on content, we exchanged a lot with ABC Arbitrage team and help them with copywriting.

Visual assets, shooting & video
One of the most pleasant aspect of this collaboration was client’s ambition to do it right.
We organized photo & video shooting, we mixed them with key visuals and even designed short motion to give life to their stories.

Motion case study available here