McLaren Design Center / Concours d'Elegance / Pebble Beach
GOXD / MCLAREN / PEBBLE BEACH / EXPERIENCE / ACTIVATION
As Creative Director at GOXD our team conceived and produced The McLaren Design Center which was accentuated by the natural beauty of the Pebble Beach Concours d’Elegance. The terrace lounge and clear front structure offered a highly visible platform to showcase McLaren’s rich heritage as an engineering leader, champion of Formula One Motorsports, and successful recent entry into the luxury performance vehicle market. Highlights included a collection of vintage racing helmets worn by McLaren champions including Niki Lauda and Ayrton Senna; McLaren racing vehicles, including a 1968 M8-D and a 1/4 scale model of the Vodafone/McLaren/Mercedes Formula One race car, and the North American debut of the 2014 McLaren P1.
Jason Weeks / creative director / designer
Client / GOXD / McLaren
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