The objective of this project was to remove the famous "Chief Wahoo" from the Cleveland Indian's brand collateral, while still being able to keep the name "Indians." As well as creating a new logo, I repositioned the team to appeal to a new target market of millennials by creating a rewards application that will give users benefits for attending games. 

This app is designed to interest millennial baseball fans. It is a rewards app that is scanned at games and when tickets or souvenirs are bought, after a certain amount of games are attended, the user receives a free reward, as they continue to attend more games, the rewards increase in desirability.

Updating the Cleveland Indians' current look and feel could also help attract younger attendees and in turn, more attendees.