Transformers “Classic” Style Guide
Design elements created for the Transformers “Classic” Licensing Program

Hasbro took us way back to the origins of their most powerful entertainment franchise when they engaged Design Force, Inc. to develop two consecutive licensing program style guide volumes for the “Classic” Transformers. Working from a library of imagery from Hasbro's archives, we developed a variety of badge and pattern designs, drawing inspiration from current graphic design and pop cultural trends, vintage design trends from the ‘70’s, American WWII propaganda and Japanese movie posters. Color palettes and distressed textures, as well as graphic design and printing techniques from these varying time periods bring authenticity to this licensing program.