Sagar Aadarsh's profile

Macleay Museum Explorer Series: Harold's Adventures

This is a series of 5 postcards designed for the Macleay Museum—a natural history museum on the University of Sydney campus. The museum features an extensive range of Australian fauna and indigenous artifacts. It’s a weird and wonderful space with squids in perspex filled jars; two-headed skeletons; and a metre long crab claw.

I wanted the postcard series to exude a sense of adventure. When I was in the museum, I felt like a little kid discovering a new world. The series features a fictional character, Harold, working his way through the Museum’s exhibits. It’s drawn in a loose, comic style with a bright, popping red. Alongside the images—on the back of the postcards­­—there is a discongruous narrative taking place, displaying a more humorous and intimate side of Harold, as he learns and grows over the course of his journey.

The Museum is given a logo—a rounded, block ‘M’—to work alongside the series. A tagline for the museum was also developed, “Doctor Lawyer Teacher EXPLORER!” Implying that, regardless of your life and occupation, you’ll lose yourself to the wonders of the space. 
Macleay Museum Explorer Series: Harold's Adventures
Published:

Macleay Museum Explorer Series: Harold's Adventures

Published: