Build Vendor: Servis Group (Barcelona)
Art Direction & Design: Anna Triggiani
Art Direction & Design: Anna Triggiani
I was responsible for the experiential design of Quickplay's 2016 booth presence at Mobile World Congress (MWC) in Spain: the world’s largest gathering for the mobile industry, organised by the GSMA, held in the Mobile World Capital, Barcelona.
This project included the overall initial conceptual design and layout with the inclusion of product demonstration devices / stations and the design of the vinyl graphics and panels.
The exterior concept consisted of a uniquely cube shaped roof structure showcasing the halo-lit Quickplay logo on all 4 sides, that stood higher than any of the surrounding exhibitors booths, allowing for maximum visibility with a 360 degree view from anywhere throughout the Fira Gran Via stadium. The interior layout consisted of an open concept area fit with 2 built-in demo stations, a semi private meeting table area, a hidden utility closet and a reception counter. This well thought-out design really maximized the square footage by taking advantage of vertical real estate and creating an ideal and organic walk through that encouraged foot traffic. The smart TVs and large floor-to-ceiling back-lit panel in the meeting area also aided in attracting visitors while playing corporate video from the company's satellite broadcast head quarters in San Diego. The modern pendant light fixtures and custom cut colour vinyl trims really made the booth feel like a branded retail store, rather than a cookie cutter booth rental.
This project included the overall initial conceptual design and layout with the inclusion of product demonstration devices / stations and the design of the vinyl graphics and panels.
The exterior concept consisted of a uniquely cube shaped roof structure showcasing the halo-lit Quickplay logo on all 4 sides, that stood higher than any of the surrounding exhibitors booths, allowing for maximum visibility with a 360 degree view from anywhere throughout the Fira Gran Via stadium. The interior layout consisted of an open concept area fit with 2 built-in demo stations, a semi private meeting table area, a hidden utility closet and a reception counter. This well thought-out design really maximized the square footage by taking advantage of vertical real estate and creating an ideal and organic walk through that encouraged foot traffic. The smart TVs and large floor-to-ceiling back-lit panel in the meeting area also aided in attracting visitors while playing corporate video from the company's satellite broadcast head quarters in San Diego. The modern pendant light fixtures and custom cut colour vinyl trims really made the booth feel like a branded retail store, rather than a cookie cutter booth rental.
