John Paolo Cezar's profile

National Youth Business Convention

The National Youth Business Convention (NYBC) is a 3-day convention with a series of talks and activities from top-notch professionals across industries, open to thousands of student leaders not only from UP Diliman, but also from various universities all over the country and neighboring Southeast Asian countries.

The NYBC logotype was created because we believe that a bold, sans serif type is enough to represent the event as a whole rather than coming up with a symbol. Different colors were used to represent the different tracks the students could take during the event. Primary colors such as red, blue, and yellow were used extensively to represent our nation. Elements used were kept at minimal to maintain professionalism, however various executions such as GIFs along with the colors give them a more youthful and innovative vibe. 
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NYBC Logotype GIF created by Catherine Ong
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Marketing letter sample pages
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Call for Action poster for the organizing team
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Facebook cover photo
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Website Launch Teaser GIF created by Catherine Ong
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Infographic showing a summary of event details. Designed with Karla Achacoso.
National Youth Business Convention
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National Youth Business Convention

As part of the pioneering team, here are brand guidelines as well as digital materials made to promote UP Business League's National Youth Busine Read More

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